What is Visual Analytics?
Falling under the category of visual business intelligence (BI) and business analytics (BA), Visual Analytics is basically just a visualization of data analysis. It involves data displayed in a visual chart or dashboard that makes it easier to understand than if it were presented in endless rows and columns of a table. This makes it easy to decipher trends at a glance, without taking up too much of your time. Additionally, visual data analysis tools make data analysis easier to understand for those who aren’t data scientists.
The approach uses data visualization technologies to help data scientists and other professionals identify trends, patterns and relationships in the data they are working with. Packaged visual analytics software tools make it easier for non-technical users to use by including drag-and-drop options for setting and modifying analytical parameters.
Visual analytics is especially helpful in applications involving large, complex data sets and analytical processes that require a high degree of monitoring and interaction — for example, big data analytics and data mining uses.